The United States, it would seem, is suffering its own kind of island gigantism. Bigness is the prejudice of American life, our cultural albatross, the axiom being that when something is big it is automatically better. Why we’ve been saddled with love of bigness as a people perhaps comes down to the matter of geography, the vastness and richness that the landscape offered for the taking from the moment of European settlement. Size was our birthright, our conditioning, the justification for our exceptionalism, bigness our manifest destiny, and for a long time, whole centuries, it worked. The free land and timber and animals to be hunted down and coal and oil and ore to be dug out of the ground made us very wealthy very fast, taught us that growthmania was the norm, the shape of progress, the American way.

Thus, we prefer our Big Macs and our Whoppers, our food portions supersized, our big cars and sprawling cities, our enormous football players (growing bigger every year, the average offensive lineman now topping three hundred pounds), our big breasts and big penises and big houses (up from an average of 1,200 square feet in 1950 to 2,216 square feet today), our big armies with big reach, and, though we complain about it incessantly, big government that spends big money running up big debt (more now than at any other period in our history). That we allow corporations to grow to outrageous size is just another symptom of the disease. Bigness worship permeates every layer of the culture; it is racked into our brains with every turn of the advertising screw; it is a totalizing force.